A Framework for Navigating Human Behavior Through Gameful Digital Rhetoric

  • Mizuki Sakamoto
  • Tatsuo NakajimaEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9189)


The use of gameful digital rhetoric presented in this paper becomes a bridge between the areas of behavior science and cultural studies, and a promising tool to enhance the real world to enable people to realize human well-being. In this paper, we propose two models to enhance meaning in the real world based on the concepts typically used in digital games to assist in the analysis and design of gameful digital rhetoric. The models offer appropriate abstractions to enhance the real world with gameful digital rhetoric. We also show results of experiments to incorporate gameful digital rhetoric in the real world.


Gameful digital rhetoric Games Persuasive technologies Human well-being 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Department of Computer Science and EngineeringWaseda UniversityTokyoJapan

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