Abstract
Social influence applications to consumer behavior and consumption themes and actions are covered in this chapter. Product reviews, incentives to buy, personality, advertising, and the mobile mind shift are discussed. The mobile mind shift refers to the expectation that desired information or service is instantly available through different devices or channels. Consumer economics is the study of how people deal with scarcity, fulfill needs and select among alternative goods, services, actions and forms of communication. Sustainability implies future, long-term, considerations. Advertisements or methods using social media are often directed to younger audiences. Mobile tech-equpped teens and young adults, called helicopter siblings, often serve as family guardians.
What we learned about our guests is that they are mobile, they are global, and they demand substance in design.
Mara Hannula, Marriott Hotels
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Goldsmith, E.B. (2015). What We Buy and Who We Listen to: The Science and Art of Consumption. In: Social Influence and Sustainable Consumption. International Series on Consumer Science. Springer, Cham. https://doi.org/10.1007/978-3-319-20738-4_5
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DOI: https://doi.org/10.1007/978-3-319-20738-4_5
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