Abstract
Global energy consumption is rapidly increasing, while natural energy resources are shrinking. Household energy consumption accounts for 22% of total energy consumption in U.S. Almost half of household energy consumption is electricity use. In the U.S., households spent on average $1,419 annually for electricity and it is accountable for over 70% of household CO2 emissions. Households are looking to reduce their electricity consumption. In this paper, we present a novel persuasive approach, by using e-fotonovela (art-based research) and text messages to provide household with a customized motivation and awareness solution to reduce their electricity consumption based on either cost or environmental concern. Findings provide significant results for the efficacy of the customized e-fotonovela and text messages in motivating and raising households’ awareness toward electricity conservation.
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Alharbi, O., Chatterjee, S. (2015). BrightDark: A Smartphone App Utilizing e-fotonovela and Text Messages to Increase Energy Conservation Awareness. In: MacTavish, T., Basapur, S. (eds) Persuasive Technology. PERSUASIVE 2015. Lecture Notes in Computer Science(), vol 9072. Springer, Cham. https://doi.org/10.1007/978-3-319-20306-5_9
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DOI: https://doi.org/10.1007/978-3-319-20306-5_9
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-20305-8
Online ISBN: 978-3-319-20306-5
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