Abstract
This paper discusses how social web platforms try to influence user interactions. We explain this influence from the perspective of persuasion context analysis and provision of persuasive user experiences. Additionally, the paper introduces and expounds on the concept of self-referential persuasion and illustrates its application through discussion and analysis of preliminary results of a survey (N=57) on the use of the social web. The persuasive systems design (PSD) model is utilized to analyze the social influence aspects through analysis of the persuasion context and the subsequent persuasive user experiences.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bandura, A.: Social-learning Theory of Identificatory Processes. In: Goslin, D.A. (ed.) Handbook of Socialization Theory and Research, pp. 213–262. Rand McNally, Chicago (1969)
Bandura, A.: Social Cognitive Theory. In: Vasta, R. (ed.) Annals of Child Development Six Theories of Child Development, vol. (6), pp. 1–60. JAI Press, Greenwich (1989)
Boyd, D., Ellison, N.: Social network sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication 13(1), 11 (2007)
Cialdini, R.: Descriptive Social Norms as Underappreciated Sources of Social Control. Psychometrika 72(2), 263–268 (2007)
Cialdini, R.: Influence: The psychology of persuasion. HarperCollins Publishers, New York (2007)
Corbett, J.: Designing and Using Carbon Management Systems to Promote Ecologically Responsible Behaviors. Journal of the Association for Information Systems 14(7), Article 2 (2013), http://aisel.aisnet.org/jais/vol14/iss7/2
de Moor, A.: Conversations in Context: A twitter Case for Social Media Systems Design. In: Proceedings of the 6th International Conference on Semantic Systems, Graz, Austria, pp. 1–8 (2010)
Fogg, B.J.: Persuasive Computers: Perspectives and Research Directions. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI), pp. 225–232 (1998)
Fogg, B.J.: Persuasive Technology: Using Computers to Change what we Think and Do. Morgan Kaufmann Publishers, San Francisco (2003)
Fogg, B.J., Eckles, D.: The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion. In: de Kort, Y.A.W., IJsselsteijn, W.A., Midden, C., Eggen, B., Fogg, B.J. (eds.) PERSUASIVE 2007. LNCS, vol. 4744, pp. 199–209. Springer, Heidelberg (2007)
Fogg, B.J.: Mass Interpersonal Persuasion: An Early View of a New Phenomenon. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 23–34. Springer, Heidelberg (2008)
Fogg, B.J., Iizawa, D.: Online Persuasion in Facebook and Mixi: A Cross-cultural Comparison. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 35–46. Springer, Heidelberg (2008)
Hansen, D.L., Shneiderman, B., Smith, M.A.: Analyzing Social Media Networks with NodeXL: Insights from a Connected World. Morgan Kaufmann Publishers, Burlington (2011)
Kelders, S.M., Kok, R.N., Ossebaard, H.C., Van Gemert-Pijnen, J.E.W.C.: Persuasive system design does matter: a systematic review of adherence to web-based interventions. Journal of Medical Internet Research 14(6) (2012)
Lehto, T., Oinas-Kukkonen, H.: Persuasive Features in Web-based Alcohol and Smoking Interventions: A Systematic Review of the Literature. Journal of Medical Internet Research 13(3), e46 (2011)
Oinas-Kukkonen, H.: Humanizing the Web: Change and Social Innovation. Palmgrave Macmillan, Basingstoke (2013)
Oinas-Kukkonen, H., Harjumaa, M.: Persuasive Systems Design: Key Issues, Process Model, and System Features. In: Communications of the Association for Information Systems (24:28), pp. 485–500 (2009)
Harri, O.-K.: A foundation for the study of behavior change support systems. Personal and Ubiquitous Computing 17(6), 1223–1235 (2013)
Petty, R.E., Cacioppo, J.T.: The Elaboration Likelihood Model of Persuasion. In: Berkowitz, L. (ed.) Advances in Experimental Social Psychology, pp. 123–205. Academic Press, New York (1986)
van Zyl, A.S.: The Impact of Social Networking 2.0 on Organizations. Electronic Library 27(6), 906–918 (2009)
Hanna, R., Rohm, A., Crittenden, V.L.: We’re all connected: The power of the social media ecosystem. Business Horizons 54(3), 265–273 (2011)
Gupta, M., Li, R., Yin, Z., Han, J.: Survey on social tagging techniques. ACM SIGKDD Explorations Newsletter 12(1), 58–72 (2010)
Porter, J.: Designing for the social web. New Riders Publishing Thousand Oaks, CA (2010)
Kaplan, A.M., Haenlein, M.: Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53(1), 59–68 (2010)
Lowenthal, P.R.: The evolution and influence of social presence theory on online learning. In: Kidd, T.T. (ed.) Online Education and Adult Learning: New Frontiers for Teaching Practices, pp. 124–139. IGI Global, Hershey (2010)
Sleeper, M., Acquisti, A., Cranor, L.F., Kelley, P., Munson, S.A., Sadeh, N.: I Would Like To.., I Shouldn’t.., I Wish I..: Exploring Behavior-Change Goals for Social Networking Sites. In: CSCW. Vancouver, BC (2015)
Oinas-Kukkonen, H., Lyytinen, K., Yoo, Y.: Social Networks and Information Systems: Ongoing and Future Research Streams. Journal of the Association for Information Systems 11(2), 61–68 (2010)
Oduor, M., Alahäivälä, T., Oinas-Kukkonen, H.: Persuasive software design patterns for social influence. Personal and Ubiquitous Computing 18(7), 1689–1704 (2014), doi:10.1007/s00779-014-0779-y
Lehto, T., Oinas-Kukkonen, H.: Explaining and Predicting Perceived Effectiveness and Use Continuance Intention of a Behavior Change Support System. Behaviour and Information Technology 34(2), 176–189 (2015), doi:10.1080/0144929X.2013.866162
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Oduor, M., Oinas-Kukkonen, H. (2015). A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users. In: MacTavish, T., Basapur, S. (eds) Persuasive Technology. PERSUASIVE 2015. Lecture Notes in Computer Science(), vol 9072. Springer, Cham. https://doi.org/10.1007/978-3-319-20306-5_22
Download citation
DOI: https://doi.org/10.1007/978-3-319-20306-5_22
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-20305-8
Online ISBN: 978-3-319-20306-5
eBook Packages: Computer ScienceComputer Science (R0)