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Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

  • Eva María CaplliureEmail author
  • Rafael Curras-Pérez
  • Maria José Miquel
  • Carmen Perez-Cabañero
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.

Keywords

Distributor brand Attitude Price consciousness Durable goods Anticipated satisfaction 

Notes

Acknowledgments

The previous version was revised for Rajeev Batra, Professor of Marketing, University of Michigan, USA.

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Eva María Caplliure
    • 1
    Email author
  • Rafael Curras-Pérez
    • 1
  • Maria José Miquel
    • 1
  • Carmen Perez-Cabañero
    • 1
  1. 1.Faculty of EconomicsUniversity of ValenciaValenciaSpain

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