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Marketing Terminology Around Private Labels

  • Jaqueline Medina ValenciaEmail author
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

During the past three decades, brands that are managed by distributors have shown a tendency to occupy an increasing market share in many stores. However, in the academy, there is still no consensus on how to designate this phenomenon, as many terms have been used to describe it. The objective of this research is to provide elements that help to determine the most appropriate way to label this phenomenon through the review of more than 320 academic articles published from 1966 to 2013.

Keywords

Private label Store brand Retail brand Own brand 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Magister in AdministrationUniversidad Nacional de ColombiaBogotáColombia

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