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Innovations in Social Marketing and Public Health Communication pp 321–333Cite as

The One for One Movement: The New Social Business Model

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Part of the book series: Applying Quality of Life Research ((BEPR))

Abstract

One for one movement companies have the mission to donate the same units that they sell to people in need. Nowadays this simple business model is been adopted by dozens of companies around the world to improve the quality of life of society. This chapter analyzes the best practices and reflects about the future of the movement. The commitment of these companies to improve quality of life of people in need around the world is a fact. The movement could be considered a new business model working to create purchasing with meaning that support worthy causes such as helping save and restore sight. Thanks to this movement thousands of basic articles for assuring human dignity are being donated. Things to improve life conditions, such shoes or glasses, are starting to be provided by companies committed to the movement because their clients are willing to contribute for a fairer world. Companies such as TOMS, Better World Books or Twins for Peace among others are analyzed in this chapter as good examples of responsible companies following the social marketing trend.

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Author information

Authors and Affiliations

  1. University of Extremadura, Badajoz, Spain

    M. Isabel Sánchez-Hernández

Authors
  1. M. Isabel Sánchez-Hernández
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Correspondence to M. Isabel Sánchez-Hernández .

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Editors and Affiliations

  1. Faculty of Management, University of Lethbridge, Lethbridge, Alberta, Canada

    Walter Wymer

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Sánchez-Hernández, M.I. (2015). The One for One Movement: The New Social Business Model. In: Wymer, W. (eds) Innovations in Social Marketing and Public Health Communication. Applying Quality of Life Research. Springer, Cham. https://doi.org/10.1007/978-3-319-19869-9_18

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