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The End of the Beginning

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Reengineering Capitalism
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Abstract

Reengineering the capitalist system to foster sustainable development is a hefty goal. Yet, this is precisely what we, the inhabitants of the Earth, must do if we want our children to inherent an Earth that can nurture future generations. On July 3–4, 2012, the IMD’s Center for Sustainability Leadership held a colloquium on strategic innovation for sustainability, and one of the viewpoint papers closes like this “Ultimately, solving the interlinked macro social and environmental challenges require game-changing innovation.” This is very true, and it requires so much more than what we have done so far, but how do we change the game?

Now this is not the end. It is not even the beginning of the end but it is perhaps the end of the beginning.

Sir Winston Churchill

In a speech at the Mansion House in London City in late 1942

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Notes

  1. 1.

    See Szekely, F. and H. Strebel (2013). “Incremental, radical and game-changing: strategic innovation for sustainability.” Corporate Governance 13(5): pp. 467–481.

  2. 2.

    Quoted in CFA Institute & Edelman 2013 Investor Trust Study.

  3. 3.

    See The Economist (2015). Special report: Let there be light. London, The Economist. p. 12.

  4. 4.

    See http://occupywallst.org/about/.

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Correspondence to Jan Emblemsvåg .

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Emblemsvåg, J. (2016). The End of the Beginning. In: Reengineering Capitalism. Springer, Cham. https://doi.org/10.1007/978-3-319-19689-3_9

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  • DOI: https://doi.org/10.1007/978-3-319-19689-3_9

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