Abstract
The creative behaviors that underpin design thinking are difficult to measure. This is problematic because people who have a desire to practice design thinking in an organizational context are often assessed only on their ability to execute via traditional metrics. Therefore they have less incentive to work in a creative way. In order for organizations to fully support and incentivize design thinking, they must measure creative behaviors as much as they do executional behaviors. This chapter highlights a suite of initial metrics that arose from research on d.school alumni and organizations applying design thinking as a core driver of their innovation strategy.
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Royalty, A., Roth, B. (2016). Developing Design Thinking Metrics as a Driver of Creative Innovation. In: Plattner, H., Meinel, C., Leifer, L. (eds) Design Thinking Research. Understanding Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-19641-1_12
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DOI: https://doi.org/10.1007/978-3-319-19641-1_12
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