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Mobile App Preferences: What Role Does Aesthetics and Emotions Play?

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Information Systems and Neuroscience

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 10))

Abstract

This research-in-progress reports on the development of a NeuroIS measurement model for studying the role of emotions in non-instrumental preferences. We aim at exploring the effects of emotions and aesthetics on users’ preferences for mobile application. The context of mobile apps is interesting because the phenomenon of high initial adoption but very low retention is still unexplained. For this, we aesthetically manipulated mobile apps, and measured subjects’ affective responses. Our approach builds on galvanic skin response (GSR) and surface electromyography of the face.

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Acknowledgments

This research is supported by the National Research Foundation, Prime Minister’s Office, Singapore under its International Research Centres in Singapore Funding Initiative and administered by the Interactive Digital Media Programme Office.

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Authors and Affiliations

  1. Department of Information Systems, School of Computing, National University of Singapore, Singapore, Singapore

    Upasna Bhandari & Klarissa T. T. Chang

  2. General Management and Information Systems, University of Mannheim, Mannheim, Germany

    Tillmann Neben

Authors
  1. Upasna Bhandari
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  2. Tillmann Neben
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  3. Klarissa T. T. Chang
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Corresponding author

Correspondence to Upasna Bhandari .

Editor information

Editors and Affiliations

  1. Walton College of Business (room 216), University of Arkansas, Fayetteville, Arkansas, USA

    Fred D. Davis

  2. University of Applied Sciences Upper Austria & University of Linz, Steyr, Austria

    René Riedl

  3. University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. HEC Montreal, Montréal, Québec, Canada

    Pierre-Majorique Léger

  5. Kennesaw State University, Kennesaw, Georgia, USA

    Adriane B. Randolph

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© 2015 Springer International Publishing Switzerland

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Bhandari, U., Neben, T., Chang, K.T.T. (2015). Mobile App Preferences: What Role Does Aesthetics and Emotions Play?. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 10. Springer, Cham. https://doi.org/10.1007/978-3-319-18702-0_21

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