Abstract
While Corporate Social Responsibility (CSR) has been a subject of discussion in business and academia in North America for quite a while, the questions pertaining to business and society relationships have only fairly recently started to be thoroughly examined and dealt with under a CSR lens per se in other geographical and institutional contexts around the world. European actors in particular only took hold of the concept in the last two decades. CSR nevertheless rapidly gained unprecedented momentum within European industry, politics and academia (Matten and Moon, 2004), to the extent that CSR is now widely seen as “an idea whose time has come in Europe” (Wolf, 2002).
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Maon, F., Swaen, V. (2015). From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe. In: Sharma, D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18696-2_54
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DOI: https://doi.org/10.1007/978-3-319-18696-2_54
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18695-5
Online ISBN: 978-3-319-18696-2
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