Abstract
In consumer research there has been traditionally a preference for individualistic approaches and ethical consumer behavior literature does not constitute an exception. Researchers tend to employ the individual ethical consumer as unit of observation of their studies, ignoring that consumer decisions can often be projects carried out by groups, instead of single individuals.
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© 2015 Academy of Marketing Science
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Papaoikonomou, E., Ryan, G., Ginieis, M. (2015). Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spain. In: Sharma, D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18696-2_4
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DOI: https://doi.org/10.1007/978-3-319-18696-2_4
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18695-5
Online ISBN: 978-3-319-18696-2
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