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E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries

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Cultural Perspectives in a Global Marketplace

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Abstract

This paper outlines the reasons for and the proposed method to be used in an examination of the antecedents affecting e-loyalty, since loyalty has been identified as being a critical aspect in online retailing (J. Kim, Jin, & Swinder, 2009; Park & Kim, 2003). The relationships between e-Service Quality, e-Service Value, e-Security, e-Satisfaction, e-Trust, and e-Commitment will also be examined in the overall model of e-Loyalty that is developed in this paper.

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Author information

Authors and Affiliations

  1. Southern Cross University, Winnipeg, Canada

    Ponirin, Donald Scott & Tania Von Der Heidt

  2. Tadulako University, Winnipeg, Canada

    Ponirin

Authors
  1. Ponirin
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  2. Donald Scott
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  3. Tania Von Der Heidt
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Editor information

Editors and Affiliations

  1. The University of Winnipeg, Winnipeg, MB, Canada

    Dheeraj Sharma

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© 2015 Academy of Marketing Science

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Ponirin, Scott, D., Von Der Heidt, T. (2015). E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries. In: Sharma, D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18696-2_29

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