Abstract
A major and relatively recent concern for French business schools is how they are perceived in an increasingly competitive global education market and how to attract more foreign students into their classrooms. The internationalisation of these schools has become a priority that requires careful planning and strategisation.
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© 2015 Academy of Marketing Science
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Takhar, J., Lacoste, S. (2015). Internationalising the French Education Paradigm. In: Sharma, D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18696-2_25
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DOI: https://doi.org/10.1007/978-3-319-18696-2_25
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18695-5
Online ISBN: 978-3-319-18696-2
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