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Organizational Identity Management and Chaos

  • Rahman ÇakırEmail author
Part of the Springer Proceedings in Complexity book series (SPCOM)

Abstract

Organizational identity is focus on the organizations’ definition. Because it enables the realization of the important functions in the organization, identity is an important factor for the continuation of the organization. Each organization has an identity that distinguishes itself from other organizations. However, some institutions are inadequate in managing their existing identity, to confound the minds of the target audience and therefore they are faced with the sector underperformance. This can facilitate the formation of a negative reputation. Managing chaos in the process of creating organizational identity is considered in this chapter.

Keywords

Organizational identity Chaos Organizational identity management 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Faculty of EducationGiresun UniversityGiresunTurkey

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