Abstract
Organizational identity is focus on the organizations’ definition. Because it enables the realization of the important functions in the organization, identity is an important factor for the continuation of the organization. Each organization has an identity that distinguishes itself from other organizations. However, some institutions are inadequate in managing their existing identity, to confound the minds of the target audience and therefore they are faced with the sector underperformance. This can facilitate the formation of a negative reputation. Managing chaos in the process of creating organizational identity is considered in this chapter.
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Çakır, R. (2016). Organizational Identity Management and Chaos. In: Erçetin, Ş. (eds) Chaos, Complexity and Leadership 2014. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-319-18693-1_27
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DOI: https://doi.org/10.1007/978-3-319-18693-1_27
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