The Effect of Social Media and Social Networking on Perceptions of Leadership and Leaders

  • Şefika Şule ErçetinEmail author
  • Ssali Muhammadi Bisaso
Part of the Springer Proceedings in Complexity book series (SPCOM)


Leadership, one of today’s most important public undertakings, is brimming with problems in which all the challenges of complex social life and the globalizing world are directly felt. Together with the changing world and the person, perception of leadership and interaction systems among people are also changing. This paper argues that social media and social network analysis provide a useful theoretical framework for understanding the dynamic evolution of leadership and the complex interactions among leadership actors. It is argued that leadership can be conceptualized and modeled as a complex, dynamic system, which exhibits both unpredictability and underlying order. The relevance of social media and social networking for strategy and applicability is discussed, and a number of managerial implications are suggested. To illustrate the application of social media and social network analysis, a comparative view is presented that depicts the interactions between individuals and their perception of leadership. The views presented in this paper demonstrate how managers might underestimate the effect of social media and social networking on the perceptions of leadership. The paper concludes that, by understanding leadership as a complex system, leaders can improve decision making and adopt innovative approaches to dealing with social media and social networking in the organization. The paper thus is a jewel in the crown of the elusive body of knowledge within the social media and social networking realm.


Social media Social networking Leadership Perception Complexity 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Şefika Şule Erçetin
    • 1
    • 2
    Email author
  • Ssali Muhammadi Bisaso
    • 3
    • 4
  1. 1.International Science Association (ISCASS)AnkaraTurkey
  2. 2.Faculty of EducationHacettepe UniversityAnkaraTurkey
  3. 3.Islamic University in UgandaMbaleUganda
  4. 4.Department of Educational Management and SupervisionHacettepe UniversityAnkaraTurkey

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