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Optimization Issues in Web and Mobile Advertising pp 65–67Cite as

Future Trends and Challenges in Web and Mobile Advertising

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Part of the book series: SpringerBriefs in Operations Management ((BRIEFSOPERMAN))

Abstract

In this chapter, we present future trends in web and mobile advertising, and associated challenges.

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Reference

  1. Mookerjee R, Kumar S, Mookerjee VS (2012) To show or not show: using user profiling to manage internet advertisement campaigns at Chitika. Interfaces 42(5):449–464

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Authors and Affiliations

  1. Department of Information and Operations Management, Texas A&M University, College Station, TX, USA

    Subodha Kumar

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  1. Subodha Kumar
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Kumar, S. (2016). Future Trends and Challenges in Web and Mobile Advertising. In: Optimization Issues in Web and Mobile Advertising. SpringerBriefs in Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-18645-0_7

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