Abstract
This chapter brings a new dimension to the analysis of strategic networking in the hospitality industry. The mechanism of strategic networking serves to improve the ability of hotel enterprises to offer competitive products. This chapter provides an overview of various forms of strategic networking in case of hotel enterprises to illustrate how some of its forms work in practice. The process of clustering in hotel enterprises, as a form of strategic networking, is also presented. The regional and national competitiveness of local companies in global business conditions increasingly depends on the ability to achieve mutual cooperation at the local level. Thus, the efficiency of clusters is used to measure the competitiveness of hotel enterprises. Strengthening of competition is an issue related to the entire economy, but given the specifics of hotel industry and the prevailing structure of small and medium hotel enterprises, clustering is suited to this sector. It is very important for the sector of small and medium hotel enterprises as it helps strengthen and preserve the market position of domestic product, improves the quality through facilitated market performance, and increases market recognition.
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Acknowledgement
This work has been fully supported by the University of Dubrovnik, Croatia, under the project title: Clasterisation and efficiency in small hospitality enterprises, March 2014.
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Krželj-Čolović, Z., Vrdoljak Raguž, I., Beran, I.M. (2016). Strategic Networking in Hospitality Industry. In: Vrdoljak Raguž, I., Podrug, N., Jelenc, L. (eds) Neostrategic Management. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18185-1_3
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