Abstract
By providing the extended history of strategic management discipline, we offer an insight for the future development. Apart from classical tracks within strategic management, new directions—forming neostrategic management—are trying to find synergy with complementary disciplines like entrepreneurship, cognitive and social psychology, spiritual and religion movements, sociology, and anthropology. We suggest an additional role of consultants in strategic management—an emerging profession of neostrategic knowledge broker, as a bridge serving as the translator of research results by helping practitioners to utilize the scientific insights in everyday business environment.
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Acknowledgment
Lara Jelenc’s work has been fully supported by the University of Rijeka, Croatia, under the project number 13.02.1.3.07 and 13.02.2012. Ivona Vrdoljak Raguž’s work has been fully supported by the University of Dubrovnik, Croatia, under the project title “Clasterisation and efficiency in small hospitality enterprises,” March 2014.
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Jelenc, L., Raguž, I.V. (2016). Past and Future: Neostrategic Management. In: Vrdoljak Raguž, I., Podrug, N., Jelenc, L. (eds) Neostrategic Management. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18185-1_1
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