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Sustainable Automotive Technologies 2014 pp 137–145Cite as

Drivers of Sustainability in the Automotive Industry

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Part of the book series: Lecture Notes in Mobility ((LNMOB))

Abstract

In many cases, the increasing need to consider sustainability and environmental responsibility in the corporate strategy of automotive companies is not the original equipment manufacturers’ (OEM) idea. Moreover internal and external changes force car manufacturers to strive for progress in sustainable technologies. This research provides an overview of potential drivers of sustainability in the automotive industry focusing on the OEM’s view. After a short introduction, the presented conference contribution delivers an overview of aspects that lead the OEMs to concentrate on sustainability. Based on Porter’s Five Forces, the authors explain actual developments which can be considered as the origins of the latest and future progress in technology. At first, the article will explain customer expatiations and needs. Afterwards, it will take a close look at potential future and current competition in order to clarify the OEMs’ situation. In addition, suppliers’ impact and threads from substitute products have an effect on the manufacturers’ increased focus on sustainability.

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Author information

Authors and Affiliations

  1. BMW Group, Petuelring 130, 80809, Munich, Germany

    Wilfried M. Bunzel & Thomas Ruhnau

  2. Institut für Technik und Design Ingolstadt, Nördliche Ringstraße 19, 85057, Ingolstadt, Germany

    Wilfried M. Bunzel

Authors
  1. Wilfried M. Bunzel
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  2. Thomas Ruhnau
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Corresponding author

Correspondence to Wilfried M. Bunzel .

Editor information

Editors and Affiliations

  1. Applied Mechanics, Chalmers University of Technology, Goteborg, Sweden

    Ingemar Denbratt

  2. School of Aerospace, Mechanical and Manufacturing Engineering, RMIT University, Bundoora, Australia

    Aleksandar Subic

  3. Faculty of Mechanical Engineering, Technische Hochschule Ingolstadt, Ingolstadt, Germany

    Jörg Wellnitz

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© 2015 Springer International Publishing Switzerland

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Bunzel, W.M., Ruhnau, T. (2015). Drivers of Sustainability in the Automotive Industry. In: Denbratt, I., Subic, A., Wellnitz, J. (eds) Sustainable Automotive Technologies 2014. Lecture Notes in Mobility. Springer, Cham. https://doi.org/10.1007/978-3-319-17999-5_13

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  • DOI: https://doi.org/10.1007/978-3-319-17999-5_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-17998-8

  • Online ISBN: 978-3-319-17999-5

  • eBook Packages: EngineeringEngineering (R0)

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