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Analysis

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Social Identity and Financial Investment Decisions

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

I analyze the findings of my qualitative study and synthesize them with the conceptual framework and existing research. In this context, I highlight implications of the qualitative approach for implementation and analysis, as social identity theory is usually associated with experiments. I analyze the data originating both from my study and existing research using a phenomenological approach. The structure of this chapter is inspired by existing research which in turn is reflected in the interview guideline. Social identity themes comprise personal experience, family history, relationships, language, stereotypes as well as religion and cultural aspects. From the data analysis, several themes point to a new facet of social identity theory, which can only be identified by means of qualitative research. This is in-group re-definition as a new means of social creativity. I depict and visualize the lines of arguments from several examples, like the replacement of the given Muslim-Christian antagonism with an own ‘hypocrite versus atheist’ self-concept. Another participant-defined in-group consists of successful migrants in Germany, thus taking Turkish ethnos out of the consideration.

Financial investment decisions are predominantly a family affair, with young and financially literate family members influencing or even managing their parents’ financial investments.

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Notes

  1. 1.

    Literal translation of heimatlos: without home.

  2. 2.

    Lowest school type, final exams offering very limited professional perspective.

  3. 3.

    Medium school type.

  4. 4.

    Highest school type, qualification for university.

  5. 5.

    Blue eye, protection against the evil eye—for a picture and more detailed information see Chap. 4.

  6. 6.

    Very conservative interpretation of Islam.

  7. 7.

    Quote also used in Chap. 4.

  8. 8.

    Long-established, well-respected foundation testing products with the purpose of consumer protection.

  9. 9.

    In Germany, banks require high deposits for mortgages. Therefore, people usually have to save several years before buying their first property.

  10. 10.

    Buying run-down property in that area is cheaper than renting; also see Chap. 2.

  11. 11.

    Compared to buying prices, rents have been comparatively low in Germany. Therefore, in many areas, buying a property may be more expensive than renting.

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Authors and Affiliations

  1. Starnberg, Germany

    Eva Stumpfegger

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  1. Eva Stumpfegger
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Stumpfegger, E. (2015). Analysis. In: Social Identity and Financial Investment Decisions. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17978-0_5

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