Abstract
Using a corpus-based Critical Discourse Analytical approach, this paper examines the relation between doctor-centred and patient-centred elements in self-help books on cardiovascular diseases, represented by a 3.4-million-word corpus of self-help books. The analysis of two structures, viz. acronyms and imperatives realizing the speech act of advice, suggests that contrary to its own claims, self-help health promotion represents a doctor-centred approach rather than focusing on people’s lifeworlds.
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Notes
- 1.
As acronyms are concerned with lexemes, it could be objected that they are a lexical rather than a grammatical category. The category of acronyms, however, refers to a specific, formally-definable way of creating lexemes rather than with concrete lexemes and this is why I subsume the said category under grammar rather under lexicon.
- 2.
The other topic of corpus pragmatics consistently to be included is what Romero-Trillo (2008: 7) describes as “[c]orpus linguistics and Intercultural Pragmatics from a theoretical and language learning stance.”
- 3.
Informal and widely known acronyms popular in computer-mediated communication such as lol or IMHO do not occur in the corpora.
- 4.
Lower-case abbreviations – for example e.g., i.e., and units of measurement – are not considered acronyms here because they are always used with full stops between letters and are not even theoretically pronounceable.
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Marko, G. (2015). Making Informed Healthy Lifestyle Choices: Analysing Aspects of Patient-Centred and Doctor-Centred Healthcare in Self-Help Books on Cardiovascular Diseases. In: Romero-Trillo, J. (eds) Yearbook of Corpus Linguistics and Pragmatics 2015. Yearbook of Corpus Linguistics and Pragmatics, vol 3. Springer, Cham. https://doi.org/10.1007/978-3-319-17948-3_4
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