Appropriate Measurement Tools

Abstract

Any investigation should involve primary research in order to validate or refute the findings. This book is no different; however, it is important to illustrate the methodology which was adopted and the rationale for this. The methodology used intended to substantiate the judgments of Saunders et al. (Research Methods for Business Students. Prentice Hall, London, 2003). It was decided to investigate the issue under question from diverse viewpoints in order to secure validity, credibility, and triangulation. It was considered fundamental to utilise a variety of research methods and techniques. In an effort to obtain validity and reliability, two discrete data capture mechanisms were utilised. Predominantly, the data were secured through comprehensive survey questionnaires and case studies undertaken in 15 manufacturing companies; this was consequently supplemented by a thorough international case study in order to try and validate the findings. Remenyi et al. (Doing Research in Business and Management, Sage, London, 2000) proposed that an enhanced level of validity and reliability is sought through the use of a varied methodological approach.