Abstract
This Florida-based study expels the common misconception that poor minorities purchase a disproportionate amount of lottery tickets when compared to their white counterparts. Lottery participation across race, income, and education levels is analyzed.
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© 2015 Academy of Marketing Science
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Singleton, A.E., Ray, K.M. (2015). Ethnicity and Lottery Ticket Purchase: An Analysis of Florida Lottery Participation. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_9
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DOI: https://doi.org/10.1007/978-3-319-17395-5_9
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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