Abstract
This study relates health care services marketing to culturally sensitive physician’s duties of information disclosure on HIV/AIDS and Cancer. An ethical scale to assess multicultural ethical imperatives of medical residents to information disclosure is developed, validated and checked for convergent, discriminant and nomological validities. Health care marketing implications are discussed.
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Mascarenhas, O.A.J., Cardozo, L.J., Aranha, A.N.F. (2015). A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_46
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DOI: https://doi.org/10.1007/978-3-319-17395-5_46
Publisher Name: Springer, Cham
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