Abstract
Towards generating a holistic view of business ethics, a set of seven Islamic ethical constructs is used to explore Malaysian marketers’ ethical behaviour. This set of conceptually-driven measures comprises sincerity, commitment, fulfillment of promise, accountability, thankfulness, honesty and charitability. 377 useable questionnaires from managers across the industrial government and services sectors throughout Malaysia were analysed. Issues explored are the marketers’ individual work ethical behaviour, their personal and job-related characteristics, their systems of beliefs and factors moderating on their work ethics, as well as their perceptions on ‘ethical, business’ measures.
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Salleh, A.H.M., Yacob, N.R.N., Muda, M., Muhamad, N. (2015). In Search of the Ethical Marketing Manager in Malaysia : Some Preliminary Findings. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_31
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DOI: https://doi.org/10.1007/978-3-319-17395-5_31
Publisher Name: Springer, Cham
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