Abstract
Communication within corporations is often a challenge, as the large size of firms and conflicting goals of individuals are manifested by miscommunications. This situation is exacerbated in multinational corporations (MNC’s). This paper reviews the extant literature on intercultural communication within MNC’s from a societal perspective, and furnishes propositions that will detail methods marketing managers can use to facilitate effective communication.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Ingalls, J. (2015). Intercultural Communication within Multinational Marketing Firms: A Societal Perspective. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-17395-5_3
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
eBook Packages: Business and EconomicsBusiness and Management (R0)