Abstract
This paper seeks to piece together the connection between religion and a country’s decision making habits. A model is then developed that allows managers to capture and synthesize information that will provide the necessary elements for establishing successful exporting strategies.
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Owens, P.L. (2015). Religion: The Determining Factor in Constructing Global Marketing Strategies. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_17
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DOI: https://doi.org/10.1007/978-3-319-17395-5_17
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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