Abstract
The fundamental importance of Black customers in the survival and success of Black business is explored in this paper. Aggregate cross-section data are used to analyze Black consumer income, spending and their relationships to the receipts of Black-owned business. Comparisons are made for selected years of the patterns of and trends in the income and spending of Blacks relative to receipts of Black-owned business. The size, locations and composition of the Black busines sector are considered to be the most important determinants of the extent of Black consumer patronage of Black-owned businesses. It is concluded that unless and until major structural changes occur in the Black business sector, it will continue to receive a small and gradually decreasing proportion of Black consumer spending. Its share of total business receipts will also continue to decline.
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Spratlen, T.H. (2015). Black Consumers and Black Business: Income, Spending and Sales Relationships. In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_31
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DOI: https://doi.org/10.1007/978-3-319-17392-4_31
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