Abstract
The primary objective of this research study is to determine whether there are differences between Egyptian and foreign museums visitors’ evaluation of service. The results indicate that such differences exist, taken into consideration their demographics.
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Abougomaah, N.H., Shaaban, F., Shell, M.A. (2015). An Evaluation of Museums’ Service Quality and Effect of Demographics: Differences Between Egyptian and Foreign Visitors. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_32
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DOI: https://doi.org/10.1007/978-3-319-17383-2_32
Publisher Name: Springer, Cham
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