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Alternative Trade Organizations: An Emerging Distribution System for Less Developed Countries

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Proceedings of the 1998 Multicultural Marketing Conference

Abstract

Alternative trade, fair trade, and cooperative trade are all terms for an exchange of goods based on principles of economic justice, especially for the poor and powerless in the less developed countries. Numerous organizations, called alternative trade organizations, import farm products and handicrafts from these Third World nations and market them in the (over) developed countries.

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Nazarian, A.A., Razzouk, N.Y., Rood, B.J. (2015). Alternative Trade Organizations: An Emerging Distribution System for Less Developed Countries. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_16

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