Advertisement

An Examination of Cultural Difference Perceptions in Joint Venture Activities in Uzbekistan

  • Christine Schrage
  • Paul Chao
  • Khamid Aziz-Kariev
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Firms attempting to market their products in new regions around the globe often encounter a number of difficulties due to diverse cultural traditions. Cultural differences in negotiation styles, business etiquette and decision-making have been known to affect the success or failure of joint ventures (JVs). This is especially true in most of the former Soviet Union republics where the government is encouraging the establishment of JVs to speed up the transition to market economies and bring in new technology. Understanding the cultural differences which impact JV negotiations and implementations go a long way toward achieving success in JVs in this region.

Keywords

Cultural Difference Market Economy Joint Venture Transition Economy Economic Background 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Christine Schrage
    • 1
  • Paul Chao
    • 1
  • Khamid Aziz-Kariev
    • 2
  1. 1.University of Northern IowaNewarkUSA
  2. 2.UzAutosonautNewarkUSA

Personalised recommendations