Abstract
The South African service provider is faced with an increasingly turbulent and complex competitive environment. Factors which impact specifically on the environment of service firms, include the growing importance of consumerism and a drastic increase in competition.
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Tait, M., Tait, M., van Eeden, S.M. (2015). The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of Attorneys. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_43
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DOI: https://doi.org/10.1007/978-3-319-17356-6_43
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
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