The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of Attorneys

  • M. Tait
  • M. Tait
  • S. M. van Eeden
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


The South African service provider is faced with an increasingly turbulent and complex competitive environment. Factors which impact specifically on the environment of service firms, include the growing importance of consumerism and a drastic increase in competition.


Service Firm Personal Knowledge Legal Service Physical Product Medium Firm 
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • M. Tait
    • 1
  • M. Tait
    • 2
  • S. M. van Eeden
    • 1
  1. 1.University of Port ElizabethNewarkUSA
  2. 2.University of VistaNewarkUSA

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