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AIDSCAP Nepal: A Case Study

  • Ven Sriram
  • Franklyn A. Manu
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This case study, written for classroom use, describes the marketing actions undertaken by a USAID-funded project to control the spread of HIV/AIDS in Nepal. It details the communication strategy used to achieve the program’s objectives. The focus of the case analysis requires students to evaluate the results of a preliminary research study conducted to assess the program’s effectiveness and to decide whether to undertake a larger-scale assessment and if so, identify the specific data needs

Keywords

Marketing Action Heterosexual Contact Condom Distribution Transport Worker Future Group 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ven Sriram
    • 1
  • Franklyn A. Manu
    • 1
  1. 1.Morgan State UniversityNewarkUSA

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