Abstract
This case study, written for classroom use, describes the marketing actions undertaken by a USAID-funded project to control the spread of HIV/AIDS in Nepal. It details the communication strategy used to achieve the program’s objectives. The focus of the case analysis requires students to evaluate the results of a preliminary research study conducted to assess the program’s effectiveness and to decide whether to undertake a larger-scale assessment and if so, identify the specific data needs
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© 2015 Academy of Marketing Science
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Sriram, V., Manu, F.A. (2015). AIDSCAP Nepal: A Case Study. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_41
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DOI: https://doi.org/10.1007/978-3-319-17356-6_41
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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