AIDSCAP Nepal: A Case Study

  • Ven Sriram
  • Franklyn A. Manu
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


This case study, written for classroom use, describes the marketing actions undertaken by a USAID-funded project to control the spread of HIV/AIDS in Nepal. It details the communication strategy used to achieve the program’s objectives. The focus of the case analysis requires students to evaluate the results of a preliminary research study conducted to assess the program’s effectiveness and to decide whether to undertake a larger-scale assessment and if so, identify the specific data needs


Marketing Action Heterosexual Contact Condom Distribution Transport Worker Future Group 
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ven Sriram
    • 1
  • Franklyn A. Manu
    • 1
  1. 1.Morgan State UniversityNewarkUSA

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