Use of, and Attitudes Towards Internet Shopping by Shopping Mall Shoppers

  • Ian M. Walker
  • Susan Freeman
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


The pressure of time and consumers’ consequent desire for convenience in our technology driven society promotes the search for new and more convenient ways of undertaking everyday activities. One major change currently occurring is in how the population shops. The use of technology to facilitate shopping both at home and in the workplace, is one of the major influences on electronic commerce that is expected to continue into the 21st century and is reflected in the growth of non-store alternative forms of retailing.


Personal Characteristic Consumer Research Electronic Commerce Electronic Market Shopping Behaviour 
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ian M. Walker
    • 1
  • Susan Freeman
    • 1
  1. 1.Department of MarketingMonash UniversityNewarkUSA

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