Abstract
This exploratory study takes a “uses and gratifications” approach to studying the ways in wh1ch on-line media function as information sources for college students. Based on a survey of 204 students, the study yields insights into the motivations driving Internet usage among a college population and examines gender and cultural differences in the sampled populations. Managerial implications and directions for future study are also provided.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Blumler, Jay G. 1979. “The Role of Theory in Uses and Gratifications Studies,” Communication Research, 6, 9-36.
— and Elihu Katz. 1974. The Uses of Mass Communication: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage.
Greenberg, Bradley. 1974. “Gratifications of Television Viewing and Their Correlates for British Children,” in Jay Blumler and Elihu Katz, eds., The Uses of Mass Communication. Beverly Hills, CA: Sage Publications.
Henke, L.L. 1985. “Perceptions and Use of News Media by College Students,” Journal of Broadcasting & Electronic Media. 29 (4), 431-436.
Hu, Jim. 1998. “Study: Net Users Watch Less TV,” [World Wide Web page]. Available http://www.news.com/News/Item/0,4,25219,00.html.
Intelliquest. 1997. “Latest IntelliQuest Survey Reports 62 Million American Adults Access the Internet/Online Services,” [World Wide Web page]. Available http://www.intelliquest.com/about/release41.htm
Komsky, S.H. 1991. “A Profile of Users of Electronic Mail in a University: Frequent Versus Occasional Users,” Management Communication Quarterly. 4, 310-340.
Levins, Hoag. 1998. “Growing U.S. Audience Reads News on Net,” Editor & Publisher, February 21, 14.
Levison, A. 1995. “Computers May Widen SocialClass Gap,” Atlanta Constitution, B5.
Lowery, Shearon and Melvin L. DeFieur. 1983. Milestones in Mass Communication Research. New York: Longman.
Morris, Merrill and Christine Ogan. 1996. “The Internet as Mass Medium,” Journal of Communication. 46(1), 39-50.
Mukherji, Jyotsna, Ananda Mukherji and Stet Nicovich. 1998. “Understanding Dependency and Use of the Internet: A Uses and Gratifications Perspective,” in 1998 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. Volume 9, Chicago: American Marketing Association.
Newsweek. 1995. “The Haves and Have-Nots,” Feb. 27, 50-52.
O’Keefe, Garrett J. and H.T. Spetnagel. 1973. “Patterns of College Undergraduates’ Use of Selected News Media,” Journalism Quarterly, 50 (3), 543-548.
Palmgreen, P. and J.D. Rayburn. 1979. “Uses and Gratifications and Exposure to Public Television: A Discrepancy Approach,” Communication Research, 6 (2), 155-180.
Rubin, Alan M. 1984. “An Examination of Television Viewing Motives,” Communication Research, 8, 141-165.
Stone, Gerald and Donna Besser Stone. 1990. “Lurking in the Literature: Another Look at Media Use Habits,” Mass Communication Review. 25-33, 46.
USA Today. 1998. “America’s Online: 70.5 Million Adults,” [World Wide Web page] available http://www.usatoday.com/life/cyber/tech/ctd392.htm
Vincent, Richard C. and Michael D. Basil. 1997. “College Students’ News Gratifications, Media Use, and Current Events Knowledge,” Journal of Broadcasting & Electronic Media, 41 (3) 380-392.
Williams, Frederick, Herbert. S. Dordick, and Frederick Horstmann. 1977. “Where Citizens Go for Information,” Communication (Winter), 95-99.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Parker, B.J., Plank, R.E. (2015). The Information Sources of College Students: A Uses and Gratifications Perspective. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_21
Download citation
DOI: https://doi.org/10.1007/978-3-319-17356-6_21
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
eBook Packages: Business and EconomicsBusiness and Management (R0)