Abstract
The paper presents a research program on the future of logistics in electronic commerce. It emphasizes the key role of logistical intermediation in the marketing channel, while much research on the subject tends to deal with the idea of “generalized disintermediation.” Three propositions are put forward; one of them concerns the nature of this logistical intermediation, and the other two relate to the sen/ice providers who exercise operational responsibilities.
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Paché, G., Colin, J. (2015). Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_2
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DOI: https://doi.org/10.1007/978-3-319-17356-6_2
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