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Age and Memory for Visual Information on Tourist Destinations

  • Malcolm C. Smith
  • Kelly J. MacKay
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Older adults are a key leisure travel market segment. Thus, it is imperative to understand age differences in how travelers respond to destination advertising used to prompt the destination selection decision.

Keywords

Tourist Destination Personal Reference Travel Experience Correct Object Related Memory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Malcolm C. Smith
    • 1
  • Kelly J. MacKay
    • 1
  1. 1.University of ManitobaNewarkUSA

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