Age and Memory for Visual Information on Tourist Destinations
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
Older adults are a key leisure travel market segment. Thus, it is imperative to understand age differences in how travelers respond to destination advertising used to prompt the destination selection decision.
KeywordsTourist Destination Personal Reference Travel Experience Correct Object Related Memory
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
© Academy of Marketing Science 2015