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Value of Computers, Familiarity and Involvement among Asian and Australian University Students

  • Albert Caruana
  • Michael T Ewing
  • B. Ramaseshan
  • Mui Yeng Chaw
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The literature for the constructs of value, familiarity, and is reviewed, instruments are identified and research is carried out among students at an Australian business school with a large Asian student population. Results show no differences on these constructs between Asian and Australian students but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions and implications for management are drawn, limitations are noted and directions for future research are indicated.

Keywords

Business School Product Category Situational Involvement Australian Student Product Familiarity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Albert Caruana
    • 1
  • Michael T Ewing
    • 2
  • B. Ramaseshan
    • 2
  • Mui Yeng Chaw
    • 2
  1. 1.University of MaltaNewarkUSA
  2. 2.Curtin Business SchoolNewarkUSA

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