Value of Computers, Familiarity and Involvement among Asian and Australian University Students
The literature for the constructs of value, familiarity, and is reviewed, instruments are identified and research is carried out among students at an Australian business school with a large Asian student population. Results show no differences on these constructs between Asian and Australian students but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions and implications for management are drawn, limitations are noted and directions for future research are indicated.
KeywordsBusiness School Product Category Situational Involvement Australian Student Product Familiarity
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