Antecedents of a Customer Orientation: The case of European High-tech Organizations

  • Carolyn Strong
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


“… The set of beliefs that puts the customer’s interest first, while not excluding those of all other stakeholders such as owners, managers and employees, in order to develop a long term profitable enterprise” Deshpande, Farley & Webster, 1993, pp 27.


Customer Satisfaction Organization Commitment Market Orientation Customer Orientation Internal Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Carolyn Strong
    • 1
  1. 1.Cardiff UniversityNewarkUSA

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