Antecedents of a Customer Orientation: The case of European High-tech Organizations
“… The set of beliefs that puts the customer’s interest first, while not excluding those of all other stakeholders such as owners, managers and employees, in order to develop a long term profitable enterprise” Deshpande, Farley & Webster, 1993, pp 27.
KeywordsCustomer Satisfaction Organization Commitment Market Orientation Customer Orientation Internal Marketing
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