Abstract
This paper focuses on two different approaches that can be applied to site location analysis and selection in tourism: spreadsheet models, and the Analytic Hierarchy Process (AHP). Rule Based Expert Systems are also discussed. The LOCAT model (a spreadsheet-based algebraic approach) attempts to measure the total attractiveness index of a location by calculating the impact of its components (degree of accessibility, total catchment population, level of tourist product uniqueness and probability of tourist patronisation). The Analytic Hierarchy Process provides a general structure capable of representing a wide range of decision problems. It is especially effective when dealing within complex multivariate decisions and with variables which are difficult to quantify.
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Moutinho, L., Curry, B. (2015). Modelling Site Location Decisions in Tourism. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_31
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DOI: https://doi.org/10.1007/978-3-319-17323-8_31
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