Abstract
The purpose of this study is to look at the management of innovation in consumer service firms and more precisely to define the possible relationships between the degree of refinement in innovation process, the marketing competence of the organization and the financial performance of a new service.
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Jallat, F. (2015). Innovation Management, Market Orientation and Performance in the Consumer Service Sector: An Empirical Research. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_29
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DOI: https://doi.org/10.1007/978-3-319-17323-8_29
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