Abstract
In Entrepreneur Development Programme, vendor rating is important not only in supplier selection and in deciding how to allocate business but also determine where scare development effort is best-applied. The paper reviews current methods for vendor rating and finds them wanting. It illustrates a new approach based on the use of Saaty’s Analytic Hierarchy process method, which was developed to assist in multi-criteria decision problems. The new method overcomes the difficulties associated with the categorical and simple linear weighted criteria ranking methods. It provides a more systematic way of deriving the weights to he used and for scoring the performance of vendors.
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© 2015 Academy of Marketing Science
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Yahya, S., Kingsman, B.G. (2015). Performance Criteria and Assessment of Vendors in Government Sponsored Entrepreneur Development Programme. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_7
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DOI: https://doi.org/10.1007/978-3-319-17320-7_7
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