Abstract
The survey was conducted on the top 600 manufacturer, 300 service companies, and 60 bank and financial companies in Taiwan at 1996 about marketing managers attitudes and usage of the marketing information systems (MKIS), as well as the related users and organizational characteristics. The Results indicated that the group with higher perceived effectiveness to the MKIS spent more time, supported more marketing activities, and collected data from more various resources than the group with lower perceived effectiveness. Also, the results indicated that users education and marketing working experiences and organizational authorization impacted the usage of MKIS. Comparing the usage of MKIS in the USA and in Taiwan, we found MKIS would be more and more popular with increasing frequent users and customer data always were the most important content in the marketing database.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bailey, J. E. and Pearson, S. W. 1983. “Development of a Tool for Measuring and Analyzing Computer User Satisfaction". Management Science. 29.5 (May):530-545.
Baroudi, J. J. and Orlikowski, W. J. 1988 “A Short-Form Measure of User InformationSatisfaction:A Psychometric Evaluation and Notes on Use". Journal of Management Information Systems. 4.4 (Spring): 1988:44-59
Cox, D. F. and Good, R. E. 1967 “How to Build a Marketing Information System". Harvard Business Review. 45.3 (Fall): 91-101.
Deshpande, R. 1982. “The Organizational Context of Market Research Use". Journal of Marketing 46 (Fall): 91-101.
Dewar, R. D., Wherten D. A. and Boje, D. 1980. “An Examination of the Reliability and Validity of the Aiken and Hage Scales of Centralization, Normalization, and Task Routines". Administrative Science Quarterly 25 (March): 120-128.
Ein-Dor, P. and Segev, E. 1982. “Organizational Context and MIS Structure: Some Empirical Evidence". MIS Quarterly (September): 55-68.
Evans, G. E. and Riha, J. R. 1989. “Assessing DSS Effectiveness Using Evaluation Research Methods". Information & Management 16: 197-206.
Gallagher, C. A. 1974. “Perceptions of the Value of a Management Information System". Academy of Management Journal. 17 (March): 46-55.
Ginzberg, M. J. 1978. “Finding and Adequate Measure of OR/MS Effectiveness". Interfaces. 8 (August): 59-62.
Institution of Information Industry, 1995. Handbook of Information Industry in Taiwan. Taiwan
Kotier, P. 1994. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. London:Prentice-Hall nternational.
Li, E. Y., Mcleod, R. JR. and Rogers, J. C. 1993 “Marketing Information Systems in the Fortune 500 Combines: Past, Present, and Future". Journal of Management Information System 10.1 (Summer): 165-192.
Institution of Information Industry. 1996. Report of Information Industry in Taiwan, 1995. Ministry of Economy.
Maish, M. A. 1979. “A User’s Behavior Toward HisMIS". MIS Quarterly. (March): 39-53.
Marshall, K. P. and LaMotte, S. W. 1992. “Marketing Information Systems: A Marriage of Systems Analysis and Marketing Management". Journal of Applied Business Research. 8.3: 61-73.
McCullough, C. and Wooten, B. 1986. “Education, Exposure Help Top Executives Accept Computers". Data Management. September): 38-40
Mcloed, R. Jr. and Rogres, J. 1985. “Marketing Information Systems: The Current Status in Fortune 1000 Companies". Journal of Management Systems. 1.1 (Spring): 57-75.
Melone, N. F. 1990. “A Theoretical Assessment of the User-Satisfaction Construct Information Systems Research". Management Science. 36 (January): 76-91.
Miller, J. and Doyle, B. A. 1987. “Measuring the Effectiveness of Computer-Based Information Systems in the Financial Services Sector". MIS Quarterly. (March): 107-124.
Proter, R. A. 1991. “Marketing Information Systems” Management Science. 29.4: 55-60.
Raymond, L. 1985. “Organizational Characteristics and MIS Success in the Context of Small Business". MIS Quarterly. (March): 37-52.
Srinivasan, A. 1985. “Alternative Measures of System Effectiveness: Associations and Implications". MIS Quarterly, (September): 243-253.
Taylor, R. N. 1975. “Age and Experience as Determinants of Management Information Processing and Decision Making Performance” Academy of Management Journal. 18.1 (March): 74-81.
Zinkhan, G. M., Joachimsthaler, E. A. and Kinnear, T. C. 1987. “Individual Differences and Marketing Decision Support System Usage and Satisfaction". Journal of Marketing Research. XXIV (May): 208-214.
Zmud, R. W. 1979. “Individual differences and MIS Success: A Review of The Empirical Literature". Management Science, 25.10 (October): 966-979.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Fu, F.L. (2015). The Status and Attitude of Marketing Information Systems in the Top Taiwan Companies. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_45
Download citation
DOI: https://doi.org/10.1007/978-3-319-17320-7_45
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
eBook Packages: Business and EconomicsBusiness and Management (R0)