Abstract
The purpose of this paper is to generalize the scales including stored product-class information (SPCI), product-related experience (PRE), general self-confidence (GENSC), self-assessed knowledge (SAK), and objective knowledge (OK) as well as to test the structural model of Consumer Knowledge Assessment proposed by Park et al. (1994). The research follows the suggested methodology for testing the cross-national applicability of measures (Berry 1980; Hui and Triandis 1985; Irvine and Carroll 1980).
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© 2015 Academy of Marketing Science
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Mengüç, B. (2015). A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_4
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DOI: https://doi.org/10.1007/978-3-319-17320-7_4
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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