Abstract
Previous work from the literature of learning style indicates that student preferences for various pedagogical techniques may have a basis rooted in theory. Further, it suggests that similar predilections might exist in connection with the application of team or group learning modes now common in marketing and management courses. Generally consistent with earlier findings, the present results support a learning style explanation of preferences for team learning choices, enhanced assessment of the learning experience, willingness to repeat enroll and recommend courses to others.
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Kirchner, D.F. (2015). Learning Style and Team Learning. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_35
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DOI: https://doi.org/10.1007/978-3-319-17320-7_35
Publisher Name: Springer, Cham
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