Abstract
As progress in regional economic integration brings new conditions for marketing strategy, one implication is a change in relative importance of factors impeding international competition. In this paper, an extended categorisation of such impediments is given in company strategic terminology. Empirically, data comparing earlier and later stages in the European Internal Market process are presented, indicating relatively low impact and giving support to the view behind the differentiation of obstacles.
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Bonnedahl, K.J. (2015). The European Internal Market: An Assessment of its Strategic Importance for Swedish Manufacturing SMEs. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_19
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DOI: https://doi.org/10.1007/978-3-319-17320-7_19
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