Abstract
Vanity is a concept discussed widely in the social sciences yet very little research has examined this construct in marketing. This study reports a psychometric analysis testing the cross cultural applicability of a vanity scale developed by Netemeyer, Burton and Lichtenstein (1995). The results of the statistical analysis using dimensionality and internal consistency estimates suggest that the scale has cross cultural applicability. Implications are discussed.
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© 2015 Academy of Marketing Science
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Durvasula, S., Lysonski, S., Watson, J. (2015). A Cross-Cultural Examination of a Scale to Measure Trait Aspects of Vanity. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_15
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DOI: https://doi.org/10.1007/978-3-319-17320-7_15
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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