Abstract
Several methods of developing dimensions of service quality have been proposed recently in the literature. This study uses secondary sources, recommendations by “experts”, to derive a substantial list of quality characteristics for financial investment services. These characteristics are then categorized into strategic dimensions. The usefulness of the approach, and suggestions for further research, are discussed.
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Orsini, J.L. (2015). Dimensions of Quality for Financial Investment Services. In: Thomas, E., Rao, S. (eds) Proceedings of the 1988 International Conference of Services Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17317-7_17
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DOI: https://doi.org/10.1007/978-3-319-17317-7_17
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17316-0
Online ISBN: 978-3-319-17317-7
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