Abstract
This paper describes pricing by differences. Pricing by differences is not radically different from present pricing theory, but several insights about pricing can be derived. Differential pricing, blind item pricing, backward pricing and the pricing of private brands are discussed. The limitations of differential pricing are offered.
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Braunsberger-Messer, K., Dickinson, R. (2015). Pricing by Differences: A Retail Perspective. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_35
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DOI: https://doi.org/10.1007/978-3-319-17311-5_35
Publisher Name: Springer, Cham
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